TTI PD Message New Year 2021

Selamat Tahun Baru!

We are at Turning Point for the Future

Selamat Tahun Baru and a Happy New Year for you and your family.

I hope you had good long holidays. For me, it is first time to enter a new year apart from my family because they are in Japan. I hope it is not new normal for my family...

That aside, a new year 2021 has begun. Reviewing the year 20201, we need to say that Covid-19 covered all of the world.

We got many pains on our live hood and on our business by Covid-19. However, I believe we had kept adjusting our business style with brushing our new protocol up. I believe we are ready for top speed with new normal society.

Covid-19 also showed our weakness. With current business volume and without currency rate adjustment, our profit level is almost Zero. Our business models are required to be changed. Of course it is not for only us. Our customers, our suppliers and our competitors also need to change with new normal society.

What I would like to say is that The year 2021 is Turning Point for our future. If we don't change our business, if we cannot generate new business, we will decline. In other words, we can win and expand business if we find new business model.

In order to win and expand our business, what we need is to be more Professional. We are trading firm. We do not have machines or facility to produce Goods. We gain money from customers for our action, the professional action. Professionals know customers' needs. Professionals know industry change. Professionals know how to communicate internally and externally. Professionals know what position we should take. Professionals follow the rule to protect us.

So, I would like to ask all of you to follow below points (which it is the same requests from me on December 2020)

  1. Self-Discipline. Even though we will keep adjusting our safety protocol, it is almost completed. I would like all of you to follow it. The protocol was made by opinions of all of us. It is commitment of each other and promise each other. Please keep self-discipline in your private time also, as professional

  2. To think "what we can do more?" "what is opportunity for us". As you know, Covid-19 changed everything on the business field. Communication tool internally and externally changed and customer needs changed. It is risk and opportunity. Please find the opportunity. In order to do it, we need to keep "Thinking".

  3. To take the first step in faith. With Covid-19, we do not know the future exactly. However, we need to assume by ourselves. Please "Think" and "Take and action". Now it is time to take step (action). We need to be half step ahead from customers and competitors to survive in new normal.

In 2020, all department prepared new business, I can see the opportunities in all department.

In 2020, we set up new protocol to be top speed.

In 2021, we are at Turning point for the future.

Let's go forward with Top Speed.


Mitsuru Yanase

President Director